Welcome
Small Business Strategy
Life is hard enough for small businesses. Let me make it a little easier for you.
Standing out, getting found, and driving passion and loyalty with your audience relies on strategy and consistency.
There are some basic ingredients to this recipe:
- A decent website with conversion opportunities
- High quality images
- SEO and conversion driven web copy
- Social media posts
- Newsletters
- Striking pitch decks
These are some of the tools needed to excel and break through the noise, and they all need to be underpinned by a strategy to make them effective. I am not only a photographer, but also a content marketing strategist and experienced features writer, and am launching a small business package for those ventures that need more than just quality photos to get them ahead.
Some brands I’ve partnered with
Is this for you?
- Are you a small business?
- Do you wish you had more time to do everything?
- Is there one person ordering stock, managing staff and marketing on the side – in between doing all the actual work to run the business?
- Do you have ideas, but no time to execute them?
- Or do you not even know where to start?
- Do you pay for things like photoshoots, but the photos simply sit in folders unused?
- Do you have a small budget you need to use strategically?
If you answered ‘yes’ and these challenges resonate with you, contact me so we can work out a solution for you.
Tailor-made solutions for your brand
I have some basic packages (see below) but essentially, each business – and each budget – is completely unique. Let’s tailor make a solution that makes sure you use your assets to their fullest, and showcases your brand to its best.
Brand photography
Images matter. They say who you are, what you sell, and, in an online world, let people feel more in touch with you and your brand. Whether product photos or professional portraits (or both), photographs can make or break your brand, especially if you run an online shopping platform.
Social media
As an award-winning online editor, and seasoned inbound marketing strategist, I can help you with the ‘wow’ factor and to drive engagement and awareness through your audience. You might have a gallery of images, but they sit unused because you’re not sure how best to – or don’t have the time to – craft them into strategic and conversion driven social media posts. Let me help you.
Newsletters
Use your database, images and website to their full advantage in a tailored, POPI-compliant newsletter. I can create a newsletter strategy, write copy, do basic designs and schedule your newsletter (end-to-end creation) to get the results you need from your already enthusiastic audience. Let’s add value to their inboxes and drive traffic to your shop.
Small business packages
Basic
✓ Refine & write website copy (if needed)
✓ Branding photoshoot
✓ Professional portraits & LinkedIn profile polishing
✓ 24 social media posts written, approved and scheduled (this can be ongoing, based on your business needs)
Elevate
✓ Everything in Basic, and:
✓ Newsletter setup & POPI compliance
✓ Newsletter creation & scheduling (this can be ongoing, at a cadence that suits your strategy)
✓ Pitchdecks & other slide decks (if needed)
Ignite
✓ Everything in Basic and Elevate and:
✓ Monthly articles
✓ Monthly social media
✓ Monthly newsletters
✓ Ongoing website refinement & imagery as needed
Let’s make magic
Samantha Steele is a seasoned features writer and has written for Forbes Africa, ELLE, Mail&Guardian and more. For the past seven years, she’s worked as a content strategist and the Head of Content for an award-winning inbound marketing agency and has developed strategies for brands in industries ranging from automotive, to logistics planning, interior design, marketing, hygiene and so much more. In 2023, Samantha ventured into the world of photography and is now also working as a busy natural light photography.
Samantha Steele Photography 